"Fashion on Demand: Reinventing Wardrobe Access for Influencers"

A premium rental platform tailored for India’s growing creator economy

In India’s booming fashion and influencer space, creators often face the challenge of constantly needing new, premium looks, without the budget, storage, or sustainability to match.

For micro and regional influencers, this struggle is even sharper, with limited access to high-quality outfits that help them stand out online.

This project envisions a digital rental platform built exclusively for fashion influencers, offering curated premium inventory, streamlined booking, and integrated content planning tools. From discovery to delivery, every touchpoint is designed to balance convenience, brand appeal, and sustainability.

Through market research, competitor analysis, and detailed journey mapping, I created a service blueprint that not only solves influencers’ wardrobe struggles but also builds a community-driven ecosystem where style meets strategy.