Introduction

Lofi Studios was a project where we created a fully conceptualized design studio offering comprehensive UX services to clients. The goal was to simulate a real-world business by defining its brand identity, services, and operational model. Our offerings included user research, information architecture, wireframing, prototyping, UI design, usability testing, and UX strategy consulting, all grounded in user-centered design principles. Through this project, we gained hands-on experience in applying UX methodologies while also learning how to structure and present a design studio as a functional, client-ready business.